About Us

Welcome to Veridicus Health

When it comes to your health benefits, you deserve to see the complete picture. in clinical care management, MTM and PBM services for commercial and Medicare Part D Plans.

Veridicus means Speaking Truth. The truth is our philosophy and the truth is exactly what you can expect with every communication and service you receive from us.

Veridicus Health provides comprehensive and customizable pharmacy solutions for commercial and Medicare Part D plans. You can count on exemplary service while maintaining the lowest net cost for your plans and your members. Your plan is fully integrated across auxiliary health care services into one cohesive solution, empowering members to make informed decisions regarding their healthcare, and easing your administrative burden.

Collaboration sets us apart. Performance makes you exceptional. Results keep you healthy.

Veridicus Health: Born to Help

We assist both the patient and the plan sponsor in achieving their clinical and financial goals. We know a “win-win” situation when we see one, and so do you.

There is a better way to manage healthcare services and it starts with collaboration. By working together and by listening to each other, we are able to fill the gaps in care leading to improved patient outcomes and more effective managed care.

Our goal is simple: True Health. Lowest Cost.

Meet Veridicus Health Team

Doug Burgoyne

Chief Executive Officer

Doug directs the company strategy and uses his understanding of market dynamics and plan design to mitigate the impact of trend.

Over the past twenty years, Doug has served in a number of leadership roles, including former President of AMCP, former Chief Pharmacy Officer for Prodigy Health Group, and Director of Clinical Services for another national PBM. With over two decades of work focused on putting customer needs above corporate profit, Doug works with clients to develop a comprehensive plan to meet their specific needs.

Doug‘s extensive knowledge of health plans, self-funded plans, Medicare, TAFT Hartley Funds, PBM and clinical services help clients build the perfect plan around their goals and their members.

Doug graduated Summa Cum Laude from Midwestern University – Chicago College of Pharmacy with both Bachelor and Doctor of Pharmacy degrees.

Jeff Dunn

Chief Clinical Officer

Jeff manages the Pharmacy and Therapeutics (P&T) Committee and is responsible for maintaining contracts between VRx and pharmaceutical companies.

Jeff is an active member of the Academy of Managed Care Pharmacy (AMCP), the American Society of Health-System Pharmacists (ASHP), and the Utah Pharmaceutical Association. Jeff’s understanding of market dynamics and clinical efficacy enable him to design formularies that balance low cost with the best clinical outcomes. Clients experience great coverage for their members, lower plan costs, and additional rebate opportunities as a result of Jeff’s incredible work.

Jeff earned his doctor of pharmacy degree from the University of Utah College Of Pharmacy and his Master of Business Administration degree from the David Eccles School of Business at the University of Utah.

Lance Davis

Chief Financial Officer

Lance is responsible for all internal and external financial operations at VRx. Lance ensures that VRx operates efficiently with a focus on transparency and fiscal responsibility. Lance participates with the executive team in product pricing and development decisions.

Lance has over twenty five years in healthcare and understands how pharmacy and medical plans integrate and complement each other.

Lance earned his undergraduate degree in Finance from the University of Utah and his Master of Business Administration degree from Brigham Young University.

Mark Singleton

Chief Operating Officer

Mark directs VRx operations to meet and exceed all performance guarantees while building internal processes to increase quality and efficiency across all VRx platforms. Mark has been a leader in the Pharmacy and Medical industry for the past twenty years and his expertise keeps VRx clients ahead of the curve when it comes to their plan performance.

Mark is an active member of the National Council of Prescription Drug Programs (NCPDP), American Society for Quality (ASQ), and the Healthcare Information and Management Systems Society (HIMSS). Mark’s wealth of knowledge provides clients with accurate information and in-depth analysis. Better data means better decisions.

Mark retired from the Air Force in 1994 where he was able to experience life throughout the world while gaining valuable management and leadership skills.

Dustin Conrad

Sr. VP of Sales

Dustin directs and manages the VRx sales team. Dustin leads collaborative teams within sales, sales operations, business development, marketing and account management teams to increase new sales, grow existing client engagements and improve all client experiences.

With over 20 years of experience leading sales and marketing teams in the healthcare and pharmacy benefit management (PBM) industries, Dustin’s experience spans both private and public companies including Mercer, Restat (now Catamaran) and Aon.

An adept leader who is always client focused, Dustin is heavily engaged in the corporate business strategy – setting both short and long term strategic direction. Additionally, Dustin is involved at all layers of the organization as “player/coach” to teach, mentor and engage in the execution of strategic programs.

Dustin lives in the Milwaukee metro area with his wife, four children and a Bernese Mountain Dog. He enjoys applying his mentoring skills by coaching his kids’ basketball teams.

Joyce Canning

VP, Client Development

Joyce is responsible for keeping client plans running smoothly and efficiently. She works hand in hand with the client’s team from start to finish to ensure that implementation is a pleasant experience rather than the traditional roadblock. Joyce oversees the client services team to provide client and member satisfaction through transparency, availability, and education opportunities.

Joyce brings eighteen years of PBM and managed care experience. Her years of experience give clients a partner who is willing to listen and work directly with your team to understand what causes you stress. No one is better at removing PBM and managed care pain points than Joyce.

Joyce is well-versed in all aspects of pharmacy benefit management including Medicare, eligibility, industry standards, and integration with health plans. Joyce graduated with a Bachelor’s degree in Business Management, with an emphasis on project management.

Bethe Price

VP, Operations

Bethe is responsible for providing clients with real time updates and information regarding plan performance. Bethe analyzes plan trends and provides suggestions on plan improvements. Her work keeps clients informed on what is working well and what proactive steps can be taken to ensure that the plan outperforms industry trend.

Bethe has 17 years of PBM experience ranging from a small, national PBM to a large health plan (IHC Health Plans). Her background includes advanced knowledge of integrated health plans, consumer driven health plans, implementation, large group transition and implementation, account management, data file transfers, operations, and physician education and outreach. This means Bethe is great at working with TPAs and health plans so that your claims data is accurate and timely.

Bethe graduated from the University of Utah with a degree in Behavioral Science and Health.

Mark Fowler

VP, IT and Engineering

Mark is responsible for all data security and technology advancements for VRx. This allows VRx to give clients and their members access to incredible data analytics capabilities, convenient user experience across web and mobile platforms, and the reassurance that their data is secure and accurate.

Mark has spent the past 10 years leading software development teams and advancing information technology capabilities and policy. His background includes web and application development, data security, and database management. Clients experience better data handling and a better member experience through web and mobile applications because of Mark’s talents and contributions.

Mark has a Bachelor’s degree in Information Technology and a Master’s degree in Computer and Information Systems Security/Information Assurance.